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THE PRICE IS RIGHT [SOAPBOX]

27 Jun

We conducted a market research exercise last week over almost one thousand iOS and Android smart phone users, and asked them to tell us how much they were willing to pay for applications, the results are interesting and we have summarised the conclusions for you.

What is the maximum you would pay for an unknown app and developer, based only on app store info and screen shots?

  • 73% – Under £1
  • 24% – Under £2
  • 03% – Under £3
  • 00% – Under £4
  • 00% – Under £5
  • 00% – More than £5

What is the maximum you would pay for an unknown app from a known developer (like SEGA or Gameloft)?

  • 55% – Under £1
  • 21% – Under £2
  • 12% – Under £3
  • 07% – Under £4
  • 04% – Under £5
  • 01% – More than £5 

What is the maximum you would pay for a known app with good reviews? 

  • 30% – Under £1
  • 36% – Under £2
  • 15% – Under £3
  • 09% – Under £4
  • 07% – Under £5
  • 02% – More than £5

What is the maximum you would pay for a good business or productivity app?

  • 18% – Under £1
  • 35% – Under £3
  • 19% – Under £5
  • 13% – Under £10
  • 09% – Under £15
  • 06% – More than £15

What makes you pay more for a game?

  • 24% – Reviews
  • 22% – Promised Longevity
  • 22% – Console Quality
  • 17% – Follow up to purchased title
  • 08% – Multiplayer
  • 07% – Previous purchase from the Developer
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Posted by on June 27, 2011 in Article, Soapbox

 

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